Essay on Characterization in “The Boarding House” - 891 Words

In Joyce Jones’s short story, â€Å"The Boarding House,† characterization is a key factor. Mrs. Mooney, a divorced wife, was considered to be a woman who was very determined by the author. As the protagonist of this short story, Mrs. Mooney firmly takes control of her own life, as well as her daughter Polly’s. She successfully planned to secure her daughter in a comfortable marriage in which shows her character is a bit ambiguous. It seems as though she demands equality between men and women but also manipulates relationships to rid herself of her daughter. The short story reveals Mrs. Mooney’s character is justified throughout her actions in the plot. After a bad marriage with a drunk, Mrs. Mooney opens a boarding house to make a living. In†¦show more content†¦Joyce Jones depicts a very convincing character in, â€Å"The Boarding House.† It seems to be quite simple for the readers to make quick judgments of, Mrs. Mooney. Virginia Woolf st ated in her essay â€Å"Mr. Bennett and Mrs. Brown†: â€Å"My first assertion is one that I think you will grant, that everyone in this room is a judge of character. Indeed it would be impossible to live for a year without disaster unless one practiced character-reading and had some skill in the art. Our marriages, our friendships depend on it; our business largely depends on it; every day questions arise which can only be solved by its help. And now I will hazard a second assertion, which is more disputable perhaps, to the effect that in or about December, 1910, human character changed.† (2) The text suggests that the author made Mrs. Mooney such am ambiguous character because everyone is always judged on their own character. Including such protagonists cause depth within the story and allows the reader to make their own judgments of Mrs. Mooney. According to the authors, Louis Parascandola and Maria McGarrity , Joyce presents a woman who challenges the rigid class and gender bounds imposed on them by their societies in the story. While Mrs. Moody yearns to become an upstanding member of the middle class, her actions which includes prostituting her very own daughter, goes against the rulesShow MoreRelatedKnowledge Is Power In William. Scott Westerfelds The Uglies1190 Words   |  5 Pagesis power.† Throughout the novel â€Å"The Uglies† by Scott Westerfeld, the reader learns the value of knowledge in the well-being of people when they are making interactions with the environment. The development of thematic events through the usage characterization helps show the more one knows, the better off they are. Scott Westerfeld and the authors of the two used ancillary texts incorporate personification to allow the reader to realize the importance of knowing your surroundings. Dialogue within theRead MoreJane Eyre, The Bluest Eye, And Feminism1422 Words   |  6 PagesHer portraits of black women dismantle these myths by revealing a more complex characterization than these stereotypes suggest. She also resists the pressure to portray only positive or idealistic characters. â€Å"Instead, Morrison s representation of black women is realistic and varied, ranging from the heroic to the pathetic, from the average to the pariah, from the murdered to the murderer. Her method of characterization is based on empathy, unveiling the humanity in and motives behind silenced voicesRead MoreDestroying The Old Order By Flannery Conner s Everything That Rises Must Converge1329 Words   |  6 Pagesstop and then riding with him. She has him come along n ot because she is scared, but because she does not like riding alone when â€Å"darkies† are able ride the bus as well. 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The escape of six American ambassadors from their embassy, when it was occupied by Iranian revolutionaries, their stay in Canadian ambassador house and exfiltration from Tehran is a complete thriller. Where at every step they had to face the questioners of the revolutionaries and they have to go through it. Details: Official Sites: http://argothemovie.warnerbros.com/ Country: United States ofRead MoreThe Book is Better than the Movie: What is a Bad Movie? Essay1282 Words   |  6 PagesGames, a story of 24 kids chosen at random to compete in a Game where they must fight to the death, can be told in different ways. Whereas the book is written in Katniss’ point of view, we get more in depth detail of Katniss’ thought process and characterization, in the film we lose the sense of what makes Katniss a hero, since it focuses more in the technological point of view and how it is used to control the citizens. 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The novel Jane Eyre is structured in northern England in five different locations; the Reed family s home at Gateshead, the wretched Lowood School, Rochester s manor house Thornfield, the Rivers family s home at Moor House and Rochester s rural retreat at Ferndean (Sparknotes.com, 2017). Pride and Prejudice is set in three different locations in England; Netherfield Park, Rosings Park and Pemberley (Sparknotes.com, 2017). A significant differenceRead MoreAnalysis Of The Poem Looking For Alaska 1543 Words   |  7 Pagesup his years thus far. His unique hobby of memorizing last words may contribute to Miles sense of urgency in seeking the â€Å"Great Perhaps†(Green 5). He needs something more, something that challenges him. Looking for this, Miles goes to Culver Creek boarding school, where he finds his perhaps in a girl named Alaska Young, and this is where the book Looking for Alaska’s story begins to unfold its intricate layers of narrative. Though it is possible for a middle schooler to read this book, themes such

The Making of an Effective Work Team Essay Example

Essays on The Making of an Effective Work Team Essay The paper â€Å"The Making of an Effective Work Team" is a wonderful example of the essay on human resources. A team is a group of people collaborating to reach a shared goal for which they hold themselves mutually accountable. The concept of a work team revolves around the act of people grouping as a team, like in sports, where the aim is uniform. Formulating a work team involves bringing together different personalities to form a unit workforce where the diversity in each individual’s personality, temperament, ego, and character should be harnessed to bring out the best in the team instead of it being a divisive factor. The team cannot function without a central point of authority hence the need to have a team leader or a team manager. The team manager is the one charged with the responsibility of searching and enlisting members to a team.Forming a teamThe process of forming a team undergoes various stages. In team management courses, the stages are listed as forming, storm ing, norming and performing. What the team goes through in the first stage is that the members try to temporarily give up their individuality so as not to be accused of hindering the smooth running of the team's activities. Still, they may do so to avoid confrontations and disagreements. (Lois, 2001) It is at this stage where one is bound to withhold his/her opinion on a certain issue just to avoid running against the popular flow of thought. In the second stage, members can no longer contain their differences after enduring one another in the first stage. Unless utmost care is taken, a team will disintegrate at this stage. The norming stage is reached if only the members are able to successfully solve their differences that arose in the second stage. In order to forge forward, members need to appreciate their differences but are driven forward by hunger to excel and accomplish their common goal. The fourth and final stage is where the fruits of the team’s labor are visible. For a team manager to come up with the most effective team that is bound to last till the accomplishment of the task, there are some issues that he is supposed to put into consideration concerning the members that he is to recruit.MembershipThe team leader is solely responsible for bringing together members of his team. In his search for members he should not look for well-balanced individuals, but rather individuals who balance well with each other. The members should also be committed to the realization of the common goal of the team no matter how long it takes. As such the manager should bear in mind the difference between a group and a team. A team is a group yes, of people with a high level of interdependence directed towards realizing a common goal where else a group is the number of people with a unifying factor. The team manager himself should definitely possess the leadership qualities that are adept with leaders. Basically he is the one responsible for the overall team per formance. The team manager thus decides on the number of members in his team as determined by the amount of work the team intends to carry out. This ensures there are enough manpower and no duplication of roles. In order to be sure of expertise and cross-functionality of the team, the team manager should ensure that the team members are from different sections of the organization, for example, a research on the performance of a certain brand in a market should draw membership from marketing, public relations, and branding personnel so as to complement one another's knowledge. (Lois, 2001)

Playing and Winning Free Essays

Most people like to play games, such as sport games, computer games, and so on. Obviously, it forms a highly competition environment among those who play the games and of course, somebody will win or lose during the competitions. In order to get the first place, people would have to go through all the necessary practice. We will write a custom essay sample on Playing and Winning or any similar topic only for you Order Now In fact, everyone wants to win the best price but winner is always one. In my opinion, no matter what the result is, people should focus on the process rather than the result. In many cases, people give too much focus on the result. For instance, students in the school all want to get an A on their assignments, but it always ends up with some negative effects. Some of them will cheat during the test or copy someone else’s work to turn in. Focus too much on the grade will not do any good for their own benefits but decrease their self-value. Without doubt, champion is importance in a competition, but there are things more than that. In the Olympics, athletes come from all over the world and each of them presents his or her country. Winning the game of course can benefits their countries and athletes themselves. But not everyone can win. I think the most important thing is that even though they did not win, at least they tried their best to participate in the events. If people are always focusing on winning, they would not concentrate on their own sports and make their efforts in vain. Focusing on process has many effects such as friendship and experience. Even though people are winning, they still feel happy because they gain experience and it makes a chance for them to learn from their mistakes. The most important thing is whether people learn things or not. I think not being a winner does not mean you are a loser because when things come, not winning could bring more benefits than winning. I disagree with that playing a game is fun only when you win. We can have a lot of fun when we put ourselves in wholeheartedly. Once we take one thing seriously and try our best, then at least the process is really great, it also worth to be proud of. How to cite Playing and Winning, Papers

Cobra Beer VS Kingfisher free essay sample

I have compared the analysis, existing marketing strategies and recommend the future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information for the company’s product I am working for. As far Kingfisher Beer is concern, I have really put my efforts searching for there marketing analysis and their strategies. For that I have consult many website and read plenty of articles related to Kingfisher Beer. I have also interviewed ex employee from Kingfisher Beer, who really had helped me a lot giving the facts and figure of current Kingfisher Beer market. And in the end I had also give the trend comparing among those products and their current market shares not only in UK’s market but also in different countries. Introduction: Cobra Beer: Cobra Beer Ltd. was founded in 1989 by Karan Bilimoria, then aged 27 and ? 0,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. I saw that the market was dominated by harsh, gassy Euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality lager which would complement rather than fight against food. Cobra 5. 0% Premium Beer is brewed to an authentic Indian recipe using the finest natural ingredients. A unique blend of barley malt and yeast with maize, hops and rice gives Cobra it’s distinctive, clean and extra smooth taste. The 660ml bottles are great for sharing with friends at the dining table, which is ideal as Cobra makes an excellent accompaniment to all cuisines. Kingfisher: The inspiration for the choice of brand name was certainly influenced by the great numbers of these beautiful and strikingly coloured birds which abound in India where over 70 different varieties/species of kingfisher can be found more than in any other country or continent in the world. Kingfishers are particularly prevalent in Bangalore, the garden city of India, which is also headquarters to The United Breweries Group, brand owners of Kingfisher Lager. The new distinctive Kingfisher brand logo incorporates a visual of an Indian Kingfisher. From modest beginnings where Kingfisher Lagers distribution was somewhat confined to Southern India, it has grown to become Indias leading brand of premium lager with share now approaching 36% of the total beer market. The brand is owned by the UB Group of India, a multi-divisional conglomerate operating in over 20 countries across Europe, North America, the Caribbean, the Middle East and Far East. UB Group activities include pharmaceuticals, engineering,fertilisers and information technology, but its traditional and core business is in the drinks sector where beer and spirits divisions dominate the market with famous lager brands such as Kingfisher, UB Export and Kalyani and numerous category leaders under the Mc Dowell and Herbertson spirits brands. Situation analysis: Cobra Beer Cobra beer is only 14 years old brand but still it’s managed to capture market place. Cobra beer is selling in almost 6000 Indian restaurants, 5000 pubs, bars and clubs and exported to 30 countries with having turnover of ? 65m. Apart from that, cobra beer has also won awards Monde Selection Brussels – World Selection Quality Awards. 2005 – 2 Grand Gold Medals and 9 Gold Medals. Cobra beer is also the only beer brand to have associated itself exclusively wit safe-flo, manufacturers of anti-spiking devices. The company provides these anti spiking caps to universities and bars that display an interest in protecting their clientele from dangers of spiking. Market Demographics The profile for Cobra Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Cobra Beer. 2. 2. Strengths †¢ Cobra beer is a complete Indian beer, which means that it accompanies Indian spicy food and it’s less gassy. †¢It is double filtered for an extra smooth taste. †¢Marketing strategy of Cobra Beer is best as compared to it competitor. 2. 2. 2 Weaknesses †¢Cobra Beer is the growing brand in the market because it is just 16 years old company. †¢Prices for Cobra Beer are bit high as compared with the competitor brand Kingfisher Premium Beer. †¢There are still many people who are unaware of the brand Cobra Beer. 2. 2. 3 Opportunities A growing market with a significant percentage of the of the target market still unaware of the Cobra Beer. †¢Increasing sales opportunities as people become familiar with the advantages of the structured conversation system. †¢The ability to lower variable costs through efficiency gains. 2. 2. 4 Threats †¢Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Kingfisher Premium Beer Kingfisher all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as these breweries were named in 1915 has come a very long way. Soon afterwards, the sight of bullock carts carrying huge barrels or Hogs heads containing beer became a household sight. These carts wheeled their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India. And the history of Beer Division of United Breweries! The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries. Market Demographics The profile for Kingfisher Premium Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Kingfisher Premium Beer. 2. 2. 1 Strengths Kingfisher Premium Beer is one of the oldest beer brand as it got the biggest market shares in Indian restaurant. †¢People are aware of kingfisher worldwide. It is a hit in Caribbean, India and other part of the world. 2. 2. 2 Weaknesses †¢Kingfishers marketing strategy is very poor as compare with the competitor in UK. †¢ State government policy driven by â€Å"socio-economic† conditions 2. 2. 3 Opportunities †¢Kingfisher owns the â€Å"beer enjoyment culture† †¢Brand synonymous with a fun, stylish, inspirational lifestyle †¢Highest â€Å"top of mind† scores in both mild and strong segments 2. 2. 4 Threats Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Existing Marketing Strategy: Cobra Beer The UK-based Cobra Beer is in talks with three contract brewers in India for sourcing its requirements, as it plans to increase its sales to around 1. 5 million cases in two years. Cobra Beer is also considering setting up a Greenfield project in Andhra Pradesh. Cobra Beers Regional Director, Mr Perses Bilimoria, said on Tuesday that the investment required for setting up such a project would be around $12 million. He, however, said that the company would have to start selling around 3 million cases per year to set up such a project. He said the company is in talks with a contract brewer each in the north, south and eastern parts of the country for sourcing beer. To get to 1. 5 million cases in another couple of years, we will need at least three more brewers, he said. Cobra Beer has so far invested around $10 million in its Indian operations. The company has a tie-up with a contract brewer, Mount Shivalik in Rajasthan. The company currently sells over 2 lakh cases of beer every year. It also plans to launch a strong beer, King Cobra, in India soon. We have already launched it in Europe and it is seeing good sales, he said. According to a press statement from the company, Cobra Beer is one of the fastest growing beer brands in the UK. Cobra is exported to over 40 countries and its current retail turnover is around $151 million. Cobra’s success is founded on its targeting of a niche market — the Indian restaurant market — which the big breweries had failed to exploit. Bilimoria had complete faith in his product and despite feeling demoralised at times during the early years of the enterprise, he never gave up, even managing to turn threats into opportunities. Cobra has also adopted a strategy of market development. For example, it has agreed a deal to sell Cobra Beer on Virgin Airline flights between London and Delhi. There is little risk involved in such a move, either in terms of the finance required to get started or in terms of its likely popularity with travellers. But it is an important deal as part of its plans to break into the Indian beer market. Cobra has widened its distribution by selling in over 30 countries around the world. In 2004, it made its debut in the USA, although it has had to trade under a different brand name due to a trademark dispute. Cobra has also started producing and selling beer in India. At the moment, the average Indian drinks one litre of beer per year, compared to 100 litres per year in Britain. Data from the drinks analysis firm Canadean shows the growth of beer consumption in India. However, this is a riskier example of market development for Cobra. Drinking beer is also frowned upon in much of India, with high tariffs on imports, a severe licensing regime and a number of different regulations at state level. For example, in Delhi, advertising is restricted, while in Gujarat alcohol is banned altogether. Taxation on beer consumption can be as high as 60% of the cost of production. Yet, despite all these potential drawbacks, Canadean believes the beer market can overcome these difficulties and predicts that sales growth will continue. Cobra Beer recognises the importance of gaining a foothold in this market and establishing brand loyalty while the market is growing. Kingfisher Premium Beer Kingfisher Premium Beer started with five small breweries in South India, the oldest of which Castle Breweries dated back to 1857. Then in 1915, Thomas Leishman, a Scotsman, combined these breweries to form United Breweries Ltd. The popularity of their beers soon spread and within a short time, bullock carts carrying huge hogsheads of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Today, 19 breweries operating to capacity supply the ever-increasing demand for United Breweries range of beers in India. Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 52 countries and is exported from the UK to Europe and North America and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board 6 international airlines. Kingfisher was first imported from Bangalore in to the UK in 1982 in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant market and within three years, demand for the brand was so great that production had to be switched to England. Shepherd Neame, Britains oldest brewer, was selected to brew Kingfisher under licence and to the Indian specification at their brewery in Faversham, Kent. In 1989, a further step was taken to maximise the brands potential when UBSN Ltd, a joint venture between United Breweries and Shepherd Neame was formed to combine the experience and expertise of the two brewers. Apart from the 19 breweries in India and UBSN in Faversham, Kent, Kingfisher is also brewed at Mendocino Breweries Saratoga Springs site in New York State, USA. The UK operation is the supply centre for exports to Canada and 19 Continental European markets. Since then, sales in the UK have soared and Kingfisher is now the No. 1 selling Indian Lager in the UK and also in Indian Restaurants where it is sold in more than 7000 licensed outlets. It is available in both draught and bottles, and the brand is scoring increasing success in the UK take home sector with listings in almost all major supermarkets chains. The Kingfisher family continued to lead the industry with sales of 18. 5 million cases of Kingfisher Premium Lager representing a growth of 8% over the previous year and 7. 7 million case of Kingfisher Strong were sold during the year, an increase of 39%. Almost one of every 3 beers consumed in the country during the year was a Kingfisher. Net sales for the year under review stood at Rs 4,050 million representing a growth of 11% over a comparable figure in the full previous year of brewing operations. Recommendation: Cobra Beer Cobra beer has the best marketing strategy as compared to it competitors, recently Cobra beer launches it’s biggest ever TV Ad campaign which worth ? 10m ‘Unusual Thing, Excellence’. Heavyweight through-the-line campaign targeting discerning 25 – 34 year old lager drinkers. Cobra Beer has its goal which is to be a ? m company and for that they have to make sure that they are competing with the beer giant which is Kingfisher. But they have to make sure that future strategy should remain with their main product which is Cobra Beer, as there are some problem occurring due to the prices, as they have recently launched their beer in the mainstream, on and off trade market which eventually has raising their turnover but their big problem is prices, as their competitor kingfisher are selling their product much cheaper than that of Cobra, as for both of the companies Indian restaurants market is the main market for them in UK. The latest Cobra Beer Ad campaign is fabulous and it has helped them a lot boosting their sales and at the same time, it has giving a brand awareness among the people because Cobra’s Ad is running on most of the TV channels, apart from other promotional things are really helping them achieving their target. Entrepreneurial spirit, passion, and the ability to create an environment where people can come up with ideas and implement them quickly, is the way to succeed against more established, bigger players. Creating an atmosphere of trust, respect and flexibility enables ideas and innovation to flourish – resulting in rapid growth and constant new product development. Kingfisher Premium Beer: Kingfisher Premium Beer is the UK’s oldest Indian beer, but it rival which is mainly Cobra Beer is currently capturing the most of the market in UK. I would recommend that there a penalty of improvement needs to be in their marketing campaign. First of all, last the TV Ad campaign wasn’t successful at all just because of the story line which wasn’t good as all. Here the image of their previous Ad campaign. This Ad campaign actually telling a story that kingfisher is such a powerful beer that you simply go blank and you don’t know what are you doing and despite of that it is the no. 1 Indian lager, though this advertisement campaign caused the serious damaged to that market and there was a lot of critics on this advertisement. The other thing is the prices, kingfisher has lowered there prices in UK just to compete with there rivals which is mainly Cobra beer and due to which the profit wasn’t good at all for the UK market. I would recommend them to restrict with their mission, which is; †¢To be the recognized leader in our target markets †¢To be the preferred employer wherever we operate †¢To recognize the value of our human assets †¢To be the partner of choice for customers, suppliers, and other creators of innovative concepts